Live life without boundaries.

It's a powerful idea that drives many consumers. Understanding how to help them achieve it can lead to abundant opportunities for your business. Tune your products and services to match the preferences and expectations of the consumers you're looking for.

Learn How

Who is Ladybug?

We are a group of researchers, field managers, supervisors, moderators, interviewers and recruiters with deep, proven experience in Saudi Arabia.

Ladybug was established to meet the high demand for a domestic market research agency with expertise across diverse business sectors. We guide local and multinational companies as they invest in entering the Saudi market or expanding their presence in the Kingdom.

Long known as symbols of knowledge and good fortune, Ladybugs represent our core mission to create knowledge that brings good fortune to our clients.  

Values

See your opportunities clearly.

We are experienced in a broad range of qualitative and quantitative methods.

Mixed methods research provides a robust, well-rounded foundation for learning about the perceptions, motivations and expectations that drive the decisions of your desired customers.

We ensure your clients fit your offering and that your offering fits your clients.

  • Accurately identify your addressable market.
  • Where, when and how should you engage your target market?
  • Understand how your offering is perceived in a competitive landscape.
  • Locate the gaps between consumer expectations and your offering.
  • Learn who else is competing for your target customers and where they have a competitive advantage?

We are focused on transparency and ethical research practices. 

We follow ICC/ESOMAR Code of Conduct and quality standards because we believe that ethical data collection practices deliver insights that are both credible and reliable.

capabilities

Diverse methods reveal more ...

Market Research

Brand Research

Consumer Insights

Shopper Insights

Market Insights & Benchmarking Analysis

Product Development

Customer Segmentation

Customer Satisfaction

Campaign Effectiveness

Usability Testing

Quantitative Research

Desk Research

Face-to-face Interviews (CAPI/PAPI/CATI)

Mobile Surveys

Mystery Visits

Observations

Qualitative Research

Online, Face to face, Central Location

In-Depth Interviews

Focus Groups

In-home Visits/Ethnography

Shop-along

Digital/Manual Diaries

Our Process

Actionable Insight in Four Steps

Uncover

Engage with your potential customers to understand their point-of-view. What do they want and expect? 

With data rooted in detailed interviews and real world observation, we develop testable hypotheses to be validated by subsequent quantitative research phases.

Validate

Bring into focus the most receptive demographics for your product or service. 

Learn how and when to best engage with your customers, and be informed about potential barriers you will face while pursuing them.

Create

Receive clarity on how to effectively tailor your offering, first to match and then exceed client expectations by reducing friction and locating opportunities to delight. 

Then gain insight into how you can maintain the connection with your customer and stay ahead of your competition.

Evaluate

Measure the effectiveness of your efforts using carefully defined performance metrics. 

What touchpoints are producing strong responses? Is your offering resonating with your intended audience? Is it associated positively or negatively with attributes clients value most?

Our Experience

Key Service Orientations

Saudi Market
Intelligence

Our team possesses considerable experience helping businesses grow within the Saudi market.

We emphasize practical strategic solutions intended to spark success that is sustainable.

Saudi Market
Entry

To help you gain a solid footing in Saudi Arabia's consumer and business markets, we will assemble an end-to-end entry strategy based on in-depth industry analysis.

Saudi Competitive
Intelligence

Identify your unique value proposition by understanding Saudi Arabia's competitive landscape. 

Gain and maintain consumer preference, and be prepared for future evolution within the market.

Saudi Customer
Intelligence

Our human-centric approach is uniquely designed to understand how your business can acquire and maintain a connection with your target that yields robust value over a lifetime.

We have proven experience with...

Food & Beverage

FMCG

Healthcare

Government

Technology

Real Estate

Media

Retail

Travel

Our Team

Meet the Ladybug Team

Noura Jamal

CEO & Research Consultant

Noura has 14 years of experience in the KSA market research industry. She has worked in multinational companies, often playing a key client management role. Noura possesses a demonstrated ability to understand strategic market needs and dynamically adapt them into research objectives.

Mariam Zaki

Co-Founder & Research Consultant

Mariam has worked with regional and multinational companies in the KSA market research industry for 15 years. She is an expert in research design, and also demonstrates a formidable aptitude for analysis, reporting and presentation. Her deep-rooted experience with the Saudi market always orients her work.

Abdullah Jamal

Healthcare Operations Manager

Abdullah has strong project management skills leveraging his network with different healthcare stakeholders across Saudi and GCC.

Reem Hussein

Consumer Research Operation Manager

Reem has worked as a project manager for research studies for more than 10 years. She has managed hundreds of projects for global clients such as P&G, L’Oreal, PEPSICO, and IKEA.

Contact

Contact Us